Here's how to receive your message to stand out among the clutter. Higher quality photos, better headlines, more powerful calls-to-action (CTAs), Facebook Ads!! No wait, now it is Instagram ads. No wait, now it's video. No wait PODCASTS!!
Every month there's a new marketing strategy that is assumed to be the silver bullet. The thing that can get you noticed on the internet. And sometimes they operate, but that is not really the issue.
The problem is you don't wish to stand out among the sound. . .or you shouldn't wish to.
Playing with the "how can my message stand out?" The game is like being a contestant in the Bachelor.
You start making a fool of your self in an effort to get attention.
More focus isn't the goal if you'd like a thriving small business.
Back in the day, attention was enough to get you where you needed to proceed. Eyeballs meant to focus. Attention meant conversions.
Ergo: Attention = earnings.
Except in today's market, because of the continuous barrage of messages coming at us "eyeballs" do not guarantee anything. In fact, we've been conditioned to dismiss content since we've been visually assaulted by it for so many decades.
The few days you do get focus (let's say, something goes viral) it seldom has the desired impact on your sales. It's, however great for the ego, so if that's your metric, disregard the remainder of this article.
However, in the Event You'd like to grow your business:
You do not want attention. You want resonance.
Like everything in life, this is best explained by means of a metaphor about substantial school.
You're an 11th-grade girl at a party. You want to be the "center of focus." The implication is that's a fantastic thing, but. . .consider this: If you poop yourself to the dance floor, then you are the center of attention.
Which is probably not what you were going for if you thought you wanted attention. So difficulty number1: attention is not just a special or useful goal here.
But whatever, you are looking great and you have been drinking, so you're loud and flirty and, voila! You become the loud, flirty center of focus.
Success. You've got everyone's interest. You've stumbled out among the noise.
But what does that attention get you?
Laid.
(Do not blush. Your approach was to be eloquent and flirty (in case you're not after the metaphor that means bombastic clickbait headlines, unreasonable claims, and perfect images).
The attention-strategy has you laid.Which is issue #2:
Attention provides you a one-night-stand. It will not get you the relationship you're searching for.
This comes from resonance.
If you are running a business, you would like a connection, not a 1 night stand (I can't comment on what's best for your own personal life).
If you're in business, you would like the relationship.
Where attention used to equivalent sales, now relationships equivalent sales. Minus the connection you've got nothing.
Attention gets you a one-night-stand. Resonance gets you the relationship.
So, it's not that you "can't" stand out from a "noisy" world.
It is, well, why do you need to?