Most businesses have their particular blog because they wish to boost their SEO, construct trust and authority, and participate with their consumers. Blogging is not just a way to share opinions and thoughts or keep cross-country relatives up-to-date; it is a business and marketing tool that helps companies build their brand and connect with customers.
Businesses use websites to educate customers about their goods, interact with their audience emotionally, and offer additional value. Zig Ziglar said, "If folks like you, then they will listen to you personally, however, if they trust you, then they will do business with you."
Despite being around for nearly two to three decades, blogging has just recently picked up momentum and made its way to one of the most chosen marketing approaches. According to Hubspot, businesses that published sixteen or more posts per month obtained 3.5 times more visitors than businesses that printed between four and zero. Those companies that published at least 16 articles a month also got 4.5 times more prospects than firms that just posted a few.
Being a host to a traditional blog signifies your company can draw more organic traffic through SEO since there'll be more information, specifically for you and your goods on the internet. In addition, it can help convert visitors into prospects through well-placed calls to action and set your company apart as a thought leader in your industry. But with all of the good a conventional blog can do for your company, we have discovered that running a Medium column could deliver even more.
Medium versus a traditional blog
The medium column is a third-party platform based on the grounds that good ideas will need to be discussed and consumed. It is a more social platform compared to a conventional blog, and it makes possible for lesser-known firms and individuals to pull attention by allowing them to reach subscribers both inside and outside the network.
Unlike a traditional blog, Medium tailors signaled content to every reader's preferences based on newsfeed highlights, participation with other articles, et cetera. This means readers see interesting, applicable, provoking content without needing to scroll through bits that they don't wish to see. Similar to a traditional blog, Medium can help build an engaged subsequent and establish authority in your business. In addition, it can help your SEO too, so that there are several benefits to publishing a Medium column.
Advantages of publishing on Medium Column
It gets a great deal of exposure (which usually means you could, also)
In accordance with SimilarWeb, Medium obtained over 182 million people a month alone. When you operate a column on Medium, that's 182 million visitors who may potentially encounter your content. That's a huge potential visitor base.
It ranks well in search results
Medium is a reliable resource because it focuses less on who you are and more about what information and thoughts that you discuss. Because of this, it ranks well in research results, meaning publishing on Medium could help achieving your articles ranking on the first page of search results via fostered SEO.
It edits to get an optimal reading experience
Medium is centered on user experience. When users test out a post on the site, they are provided an estimate of how long the item will take to read and the way popular it is predicated on "claps" from other subscribers. The website's structure includes the perfect amount of whitespace, the capacity to highlight fascinating sections, along with an abysmal design. As a writer, all of that work is done for you, so you don't have to worry about the aesthetic details. Isn't it great?
It lets you quickly import existing content
Instead of re-submitting posts, you have already published, Medium makes it effortless to import them directly into their platform. On the other hand, when operating on a traditional blog, you are able to import your posts right away and begin your column without transferring or creating new content to start drawing traffic.
It arouses real participation
On Medium, you do not have to ask family members and friends to go like, share, and comment on your publications to catalyze more involvement. With numerous monthly visitors, it's easy for your content available, and Medium frequently updates the number of people saw your article, read to the end, and made remarks.
It allows you to concentrate on your content
Because Medium's system is consistent across the board, there is no need to be concerned about design or aesthetic aspects that distract you by generating quality articles. Medium manages it all for you, allowing you to focus on what you're writing so that you may make it as rewarding as possible.
Conclusion
Although hosting a traditional blog has a lot of benefits, within my experience, managing a Medium column will do much more for your company. Medium handles all of the minute information so you can focus on what is critical, and with their high amount of visitors, recommendation algorithm, and other wonderful features, it's a trusted resource that can significantly increase traffic and attract additional attention to your business.