Project Overview

Our client is a leading legal service provider. They offer legal assistance to individuals, families, senior citizens, and even businesses. They are a team of highly skilled and experienced lawyers who can help in any family disputes, laws, and claim settlement at quite affordable rates.

The Objective

The firm wanted to generate more leads and acquire more clients.

Project Brief

The New York based law firm defend the rights of those who have been injured on the job or in an accident at work or while out-and-about. Their lawyers bring a variety of skills to the table as lawyers, mediators and workers’ compensation specialists.

Key Challenges

  • The firm had never done any digital marketing in the past and was initially unsure of its effectiveness and cost.
  • Developing a marketing and public relations campaign that would generate business with energy clients.
  • Optimizing the overall ROI of all digital marketing campaigns

Our Solutions

CIS deployed a team with deep domain expertise in enterprise analytics to evaluate the capacity of online channel, after having identified the online channel as an extra revenue stream. Moreover, CIS undertook the following internet marketing actions:

  • SEO
  • SEM
  • Email Marketing
  • SMO

Key Results

As a result of the above measures, we were able to improve business inquiries. We conducted Local SEO which helped in increasing overall revenues of our client. Additionally, we were able to improve organic and inorganic business inquiries. We are delighted to have helped the client in achieving significant growth in reach and revenues.

Tools used

  • Google Webmaster tools
  • Google Analytics
  • Google Adwords
  • Crazy Egg
  • SEM Rush
  • Screaming Frog
  • Xenu
  • MOZ
  • Mailchimp