Project Overview

Our client is a Health Insurance & Claim Settlement Expert. They offer health policies for individuals, families, senior citizens, and children & for critical illnesses. Their USP is claim settlement. They have settled 2000+ Claims of worth over 10 Million for 8000+ happy clients.

The Objective

The main objective is to generate business inquiries from the local audience and help clients in receiving claim settlements.

Project Brief

Our client is a Health Insurance & Claim Settlement Expert. They offer health policies for individuals, families, senior citizens, and children & for critical illnesses. Their USP is claim settlement. They have settled 2000+ Claims of worth over 10 Million for 8000+ happy clients.

Key Challenges

  • Improving policies count, both organic and inorganic
  • Optimizing the overall ROI of all digital marketing campaigns

Our Solutions

CIS deployed a team with deep domain expertise in enterprise analytics to evaluate the capacity of online channel, after having identified the online channel as an extra revenue stream. Moreover, CIS undertook the following internet marketing actions:

  • SEO
  • SEM
  • Email Marketing
  • SMO

Key Results

As a result of the above measures, we were able to improve business inquiries. We conducted ‘Optimization based on location Targeting,’ which helped in increasing overall revenues of our client. Additionally, we were able to improve organic and inorganic business inquiries by 21% and 47%, respectively. We are delighted to have helped the client in achieving significant growth in reach and revenues.

Tools used

  • Google Webmaster tools
  • Google Analytics
  • Google Adwords
  • Crazy Egg
  • SEM Rush
  • Screaming Frog
  • Xenu
  • MOZ
  • Mailchimp