CRM IMPLEMENTATION CRM is a multifaceted process which focuses on improving the internal and external business processes. It implements a set of information technologies. The focus of these technologies is to create two-way exchanges with customers, so that firms can have...

Introduction CRM is business strategy that goes beyond increasing transaction volume. Its objectives are to increase profitability, revenue and customer satisfaction. To achieve CRM, a company wide set of tools, technologies and procedure promote the relationship with the customer...

Customer Relationship Management (CRM) is a business strategy that enables organizations to get closer with their customers in order to serve their needs in a better way. Also to improve customer service, enhance customer satisfaction and thereby maximize customer loyalty and...