Following in the footsteps of Facebook and Google, Twitter can also be considering banning all cryptocurrency advertising from its stage.
The upgraded advertising policy proceeds to prohibit promotional content for initial coin offerings (ICO), nominal revenue, and cryptocurrency wallets globally, according to a report from Sky News.
It remains unclear precisely how restrictive the updated coverage is going to be for digital monies, but Twitter is purportedly considering outlawing advertisements for cryptocurrency market desks too -- although the microblogging service may allow for a few exceptions in the start.
The move comes only a week after Google vowed to take similar steps, showing that it is going to nix all cryptocurrency-related advertisements from its AdWords platform starting from June. For the record, the major G clarified the crypto-ad-ban matches within its larger mission to thwart malicious advertisements. It further added it's purged nearly 3.2 million "bad advertisements" out of its providers in 2017 alone.
Facebook contended that banning cryptocurrency advertising makes sense as such content is "frequently associated with misleading or deceptive advertising methods." Although we later discovered that some ads nevertheless slipped through the cracks.
Bearing this in mind, Twitter might have seemed like a logical alternative for cryptocurrency startups with excellent advertising budgets. Nonetheless, it appears that comparable to Facebook and Google, the company wants none of the volatility and controversy inherent to the blockchain space.
For instance, experts suggest that Google and Facebook account for the lion's share of advertising revenue worldwide, devoting roughly 63 percent of all ad money spent in America. By comparison, Twitter purportedly attracts a measly 1 percent of advertising revenue -- although it could've used this opportunity to evaluate some new organization.
Factoring from the rampant spread of fraudulent projects in the blockchain industry, it is difficult to criticize Twitter for just taking a careful approach to cryptocurrencies.
However, the conundrum remains: With all that money around, that are cryptocurrency startups going to reverse for advertisements?
Now Google, Facebook, and Twitter are out, the very logical alternative is your media. The single question is if cryptocurrency marketers will prefer to walk via the main entrance (and workout sponsored agreements with selected outlets) -- or take the rear door and store things behind closed curtains.