๋™๊ธฐ ๋ถ€์—ฌ ๋ฐ ๋นˆ๋ฒˆํ•œ ๋ชฉํ‘œ๋ฅผ ํ–ฅํ•ด ๊ฐœ์ธ์„ ๊ด€๋ฆฌํ•˜๋Š” ๊ฒƒ์€ ๋…ธ๋™์ž ๊ทธ๋ฃน์„ ์ง€์‹œํ•˜๋“ , ์Šคํฌ์ธ  ๊ทธ๋ฃน์˜ ์„ ์ˆ˜๋ฅผ ์ฝ”์นญํ•˜๋“ , ์ „์žฅ์—์„œ ์ฃผ์š” ๋ถ€๋Œ€๋ฅผ ์ง€ํœ˜ํ•˜๋“  ๊ด€๊ณ„์—†์ด ๊ฐ„๋‹จํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.

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์ •๋ณด ๋ฐ ๋น„์ฆˆ๋‹ˆ์Šค ์ •๋ณด๋Š” ๋ชจ๋“  ๊ณต๊ธ‰์ž์—๊ฒŒ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ๋ฆฌ์†Œ์Šค ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค. ๊ธฐ์—…๊ฐ€๋Š” ํ˜„์žฌ ์‹œ์žฅ ๊ฒฝ์ œ์—์„œ ์„ฑ๊ณตํ•˜๊ธฐ ์œ„ํ•ด์ด ๋ฐ์ดํ„ฐ์˜ ์ค‘์š”์„ฑ์„ ์ธ์‹ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

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์ž์œจ ์ฃผํ–‰ ์ฐจ, ๋“œ๋ก ์œผ๋กœ ์Œ์‹์„ ๋ฐฐ๋‹ฌํ•˜๊ณ  ๊ฐ์‚ฌํ•˜๋Š” ๋ฐฉ์‹์˜ ์‹œ๋Œ€์—, ์˜ˆ์ „์˜ ์ฑ„์šฉ ์‹œ์Šคํ…œ์ด ์ง€๋ฃจํ•˜๊ณ  ์‹œ๊ฐ„์ด ๋งŽ์ด ๊ฑธ๋ฆฌ๋ฉฐ ๋นˆ๋ฒˆํ•œ ์ž‘์—…์ด ์ด์ œ๋Š” ๊ธฐ์ˆ  ํ˜์‹ ์ด ํ•„์š”ํ•˜๋‹ค๋Š” ๊ฒƒ์ด ๋ถ„๋ช…ํ•ฉ๋‹ˆ๋‹ค. AI๋Š” ์ด๋ฏธ ๊ธˆ์œต ์„œ๋น„์Šค์™€ ํ•จ๊ป˜ ๋””์ง€ํ„ธ ๊ด‘๊ณ , ์ž๋™์ฐจ ์—ฐ๊ฒฐ์„ ์ง€์›ํ•˜๋Š” ๊ธฐ์ˆ ์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ฑ„์šฉ ๋ถ€๋ฌธ๋„ AI ํ˜๋ช…์„ ๋งž์ดํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

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๊ทธ๋Ÿผ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ํด๋ผ์šฐ๋“œ ์ปดํ“จํŒ… ์€ ์˜ค๋Š˜๋‚  ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ๊ธฐ์—…์—๊ฒŒ ๊ฐ€์žฅ ํฐ ๊ธฐํšŒ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ํด๋ผ์šฐ๋“œ ๊ธฐ๋ฐ˜ ๋Œ€์•ˆ์ด 10 ๋…„ ์ด์ƒ ์กด์žฌํ–ˆ์ง€๋งŒ ํด๋ผ์šฐ๋“œ์™€ ๊ด€๋ จ๋œ ์ด๋ก ์€ ๊ณ„์†ํ•ด์„œ ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์„ ํ˜ผ๋ž€์Šค๋Ÿฝ๊ฒŒํ•ฉ๋‹ˆ๋‹ค.

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์Šคํ† ๋ฆฌ์˜ GIF ๋ฐ์นผ์€ Instagram๊ณผ Snapchat์—์„œ ์ œ๊ฑฐ๋˜์—ˆ์œผ๋ฉฐ ๋‚˜์ค‘์— Giphy์˜ ์นดํƒˆ๋กœ๊ทธ์—์„œ ๊ณต๊ฒฉ์ ์ธ GIF๋ฅผ ์„ ํƒํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ์‚ฌ์‹ค์ด ๋ฐœ๊ฒฌ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๋‘ ํšŒ์‚ฌ์˜ Giphy์™€์˜ ํ†ตํ•ฉ์€ Giphy ํŒ€์ด ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•  ๋•Œ๊นŒ์ง€ ๊ณ„์† ๋ณด๋ฅ˜๋ฉ๋‹ˆ๋‹ค. Giphy๋Š” ๋ฌธ์ œ๊ฐ€ ํ•ด๊ฒฐ๋˜์—ˆ๋‹ค๊ณ  ์ฃผ์žฅํ•˜์ง€๋งŒ Instagram๊ณผ Snapchat์€ GIF ๋ฐ์นผ์„ ๋ณต์›ํ•ด์•ผํ•ฉ๋‹ˆ๋‹ค. Giphy๋Š” ๋ˆ„๊ตฌ๋‚˜ ์›น ์‚ฌ์ดํŠธ์— ์ฝ˜ํ…์ธ ๋ฅผ ๋“ฑ๋กํ•˜๊ณ  ๊ฒŒ์‹œ ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ—ˆ์šฉํ•˜์ง€๋งŒ, ์ฃผ ์‚ฌ์šฉ์ž๋Š” ํญ๋ ฅ์ ์ด๊ฑฐ๋‚˜ ์™ธ์„ค์ ์ด๊ฑฐ๋‚˜ ๊ณต๊ฒฉ์ ์ด๊ฑฐ๋‚˜ ์ €์†ํ•œ ์ฝ˜ํ…์ธ ๋ฅผ...

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ํ˜„์‹ค์„ ์ง์‹œํ•ฉ์‹œ๋‹ค. ์‹œ์žฅ์—๋Š” ์ˆ˜๋งŽ์€ ์„œ๋ฉด ์›น ์‚ฌ์ดํŠธ ์ฝ˜ํ…์ธ ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์•„์ฃผ ๋งŽ์ด ์š” ๊ทธ๋ฆฌ๊ณ  ์ง„์‹ค๋กœ ๋” ๋งŽ์€ ๊ฒƒ์ด ๋‹ค๊ฐ€์˜ฌ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ฝ˜ํ…์ธ ๊ฐ€ "ํ•ด์•ผ ํ•  ์ผ"์ด๋ผ๋Š” ๊ฒƒ์„ ๋ชจ๋‘๊ฐ€ ์•Œ๊ณ  ์žˆ์œผ๋ฏ€๋กœ ์–ด๋–ป๊ฒŒ ๊ฒฝ์Ÿ์—์„œ ์šฐ์œ„๋ฅผ ์ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๊นŒ?

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eMarketer์— ๋”ฐ๋ฅด๋ฉด ๋ฏธ๊ตญ ์ „์ฒด ์ธํ„ฐ๋„ท ์‚ฌ์šฉ์ž์˜ ์•ฝ 4 ๋ถ„์˜ 3์ด ๊ตฌ๋งคํ•˜๊ธฐ ์ „์— ์ž์ฃผ ๋˜๋Š” ํ•ญ์ƒ ์‹œ๊ฐ ์ž๋ฃŒ๋ฅผ ๊ฒ€์ƒ‰ํ•ฉ๋‹ˆ๋‹ค. 3 %๋งŒ์ด ๊ทธ๋ ‡์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์˜จ๋ผ์ธ ๊ตฌ๋งค์™€ ๊ด€๋ จํ•˜์—ฌ ์ œํ’ˆ ๊ทธ๋ž˜ํ”ฝ์€ ์ž ์žฌ ๊ณ ๊ฐ์—๊ฒŒ ๊ธ์ •์  ์ธ ๊ฒฝํ—˜์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.

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๋‹น์‹ ์˜ ํ‹ˆ์ƒˆ ์‹œ์žฅ์—์žˆ๋Š” ์ž ์žฌ ๊ณ ๊ฐ๊ณผ ๊ณ ๊ฐ ์ค‘ 7 ๋ช… ์ค‘ 7 ๋ช…์ด ๋‹น์‹ ์˜ ์‚ฌ์—…์„ ์ฐพ์„ ์ˆ˜ ์—†๋‹ค๊ณ  ๋งํ–ˆ๋‹ค๋ฉด? ๋‹น์‹ ์€ ๊ทธ๊ฒƒ์— ๋Œ€ํ•ด ๋งค์šฐ ํ˜ผ๋ž€์Šค๋Ÿฝ์ง€ ์•Š์Šต๋‹ˆ๊นŒ?

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๋Œ€๋‹ค์ˆ˜์˜ ๋‰ด์Šค ๋ฐ ๋ฏธ๋””์–ด ๋งค์ฒด๋Š” ๋ฐ€๋ ˆ๋‹ˆ์—„ ์„ธ๋Œ€ (21 ์„ธ์—์„œ 35 ์„ธ ์‚ฌ์ด์˜ ๊ทธ๋ฃน)๋ฅผ ํ•ด๋…ํ•˜๋Š” ๋ฐ ์ˆ˜๋งŒ ๋‹จ์–ด๋ฅผ ์‚ฌ์šฉํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ฐ€์žฅ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋Š” ์†Œ๋น„์ž ์ธ๊ตฌ ํ†ต๊ณ„์™€ ๋†€๋ผ์šด ์†๋„๋กœ ์ง€์ถœํ•˜๋Š” ์†Œ๋น„์ž ๋•Œ๋ฌธ์— ๊ฐ ๋ถ€๋ฌธ์˜ ๊ธฐ์—…์€์ด ์ž ์žฌ๋ ฅ์ด ๋†’์€ ์‚ฐ์—…์„ ํƒ๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฏธ ์ธ๊ตฌ ํ†ต๊ณ„ ํ•™์  ์ง€์ถœ์€ 1 ๋…„์— ๊ฑฐ์˜ 6 ์ฒœ์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ์ง€์ถœํ•˜๋ฉฐ ์ด๋Š” 1 ์ธ๋‹น ์ผ์ผ ์ง€์ถœ์˜ ๊ฑฐ์˜ 1/3์— ํ•ด๋‹นํ•ฉ๋‹ˆ๋‹ค.

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์‚ฌ์—…์€ ์„ฌ์ด ์•„๋‹™๋‹ˆ๋‹ค. ๊ธฐ์—…์€ ๊ณ ๊ฐ, ๊ณ ๊ฐ, ๊ณต๊ธ‰ ์—…์ฒด, ๊ณ„์•ฝ์ž, ๊ทผ๋กœ์ž, ํŒŒํŠธ๋„ˆ ๋“ฑ๊ณผ ์ง€์†์ ์ธ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์„ ์œ ์ง€ํ•ด์•ผํ•ฉ๋‹ˆ๋‹ค. ์ฆ‰, ๊ธฐ์—…์€ ์ƒ์„ธํ•œ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ์ „๋žต์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. 10 ๋…„ ์ดˆ์— ํ†ต์‹  ๊ณต๊ธ‰ ์—…์ฒด๋Š” ๋น„๋””์˜ค, ์Œ์„ฑ, ์ธ์Šคํ„ดํŠธ ๋ฉ”์‹œ์ง•, ์ด๋ฉ”์ผ ๋ฐ ๊ธฐํƒ€ ๋ฐฉ๋ฒ•์„ ํ•˜๋‚˜์˜ ๋™๊ธฐ์‹ ์„œ๋น„์Šค๋กœ ํ†ตํ•ฉํ•˜๋Š” ํ†ตํ•ฉ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ์†”๋ฃจ์…˜์„ ์ œ๊ณตํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๊ฒƒ์€ ํšŒ์‚ฌ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์—์„œ ์ ˆ์‹คํžˆ ํ•„์š”ํ•œ ํ˜๋ช…์œผ๋กœ ๋ฐํ˜€์กŒ์Šต๋‹ˆ๋‹ค.

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